Every piece of software I sell makes me money over and over again, even if I never touch it again
"Why a programmer earning $90,000 per year would rather stay home and sell software on the internet"
Dear Future Software Author,
I’m fortunate enough to be paid well to do a job I love.
- Great company.
- Great pay.
- Fun projects.
And I’ve been doing it for over 10 years. But no matter how much I enjoy it, there is one serious drawback.
If I stop working, I stop getting paid.
The company I work for created a software product, split in two, and the half with the product was sold a couple of years later for $26,000,000. Not bad split 5 ways. So, selling software seemed like an obvious choice to me.I started with something I had already written for my own entertainment. Packaged it up and put it on my new web site. I sold a few copies. Enough each year to pay the web hosting for my site. The highlight was getting a phone call from Siemens in Germany asking if I would accept a purchase order. Sure wasn’t making me rich though.
Then I tried another idea. It sold maybe $300 ever. Made me maybe $5 an hour.
Obviously I was doing something wrong. I knew people were making far more than that.
So I started trying to find out what I needed to know. Kind of stumbling around like a blind man to begin with. It’s hard to recognize the things you don’t know, and harder still to figure out if they are right for you.
Eventually I started to figure things out.
- How to find out what people wanted
- Where to look to find those people
- How to run an autoresponder, and why I even needed one
- Who the people were that knew the kind of things I needed to know
- How to test sales letters and advertising
- Where to promote software
Nowadays I get an awful lot of junk in my email. Most of it I signed up to. I had to wade through all the different information available.
I waded through all that junk to find what worked, and I pieced together my "Selling Software Online Toolkit" for creating software that sells.
Some software I made a mistake with, and it only makes me $50 a month. Some makes me $600 a month. Some sells well for a year, some has been selling for 5 years, but every so often I add another piece to my collection, and the monthly total goes up. After all, you pay the cost once to create it, and that’s it.
With the "Selling Software Online Toolkit" you will:
- Prevent mistakes choosing a coder, this will save you money and get you a better product
- Save days of effort figuring out ideas for profitable software, letting you get started faster
- Build your sales faster by choosing the right places to promote your software
- Follow proven procedures, with clear guidelines to save you time, stress and money
- Build your reputation faster, and get more (and happier) customers
- Discover how "the elbow test" can save you from frustrated customers
146 pages outlining ideas, each one summarized with a benefit, a description, and commentary on how complete the ideas is, with options for improving it in different ways.
Use this to evaluate new ideas you have, or to get started immediately.
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The Software Marketing Guide
More than twenty ways to promote your product once it is complete. Pick just one or two, and master them and you will be well on your way. Add another couple over time and you will be amazed at the results.
Templates and Checklists
Follow these to produce a quality product that customers will be raving about.
Programming Language Reference Guide
Quickly determine the best language to create your product in.